UGC vs influencer marketing

Influencer marketing pays a person to publish to their audience. UGC pays a person to make a video you can use. The same creator can do both. The contract, the price, and the reason you hired them should not be mixed up.

What you are buying

An influencer post is distribution. You care about who follows them, what they posted lately, and whether their audience matches the product. A UGC deliverable is a file. You care about lighting, the hook, whether they can follow a brief, and whether you can run the video as an ad.

That is why a creator with a modest following can be the right UGC hire, and why a large creator can be the wrong one if their samples do not look like the ad you need.

How to choose on Microspire

Use the profile for craft: category, content style, platforms, and samples. Use the gig to say whether you want a video file, a posting, or both. If you only need the file, say that. Creators should not have to guess that a 'collaboration' means a paid ad.

Home and product demos are a common UGC job that does not require a huge audience. Browse home UGC creators

Brands post the brief and pay for the approved video. See how brands hire on Microspire