What UGC creators cost

There is no single rate for UGC. A creator filming one vertical video at home is not the same job as a creator who writes the hook, records three cuts, and licenses the ad for a year of paid media.

What changes the price

Pay moves with the length and number of videos, whether the creator is on camera, how fast you need the file, and what you are allowed to do with it afterward. Organic posting on the creator's own account is a different offer from a file you run as an ad.

Follower count is a weak guide. Many UGC jobs never go on the creator's profile. You are buying the video. A smaller creator who already makes clean product demos can be the better hire.

How pay works here

Microspire does not publish a house rate card. Each gig shows the pay before a creator applies, so the number is part of the brief rather than a surprise after the work is done. If you need a different scope, say so in the gig instead of assuming a creator will guess.

Food and product brands often start by hiring creators who already film that category, then set pay on the gig itself. See food UGC creators

Write the deliverable and the pay together when you post. Post a gig and hire creators